ABOUT
As the future unfolds, so does the emerging landscape for innovation.
We help identify and execute on winning futures in an
ever-changing game… a Playbook for Innovation.
The most successful approach to innovation is one that is resilient to the evolving landscape as the future unfolds. Playbook for Innovation is uniquely positioned to support brands in developing tangible, actionable and resilient pathways to achieve their goals for the future, today. With innovation expertise from sticky-notes to market launch, we help navigate the complexity and ambiguity of the future through proven innovation frameworks, tools, and methodologies.
Playbook for Innovation applies a short, medium, long-term lens to a brand’s business goals to ensure meaningful and measurable impact. As a result, we deliver innovation as an outcome that yields sustainable new value for the brand, and their consumers.
OUR FOUNDER
Alexandra created Playbook for Innovation to help organizations achieve their goals for the future. Her work has inspired our breakthrough Innovation Coaching offering. She works collaboratively with organizations to craft winning pathways to succeed, no matter what scenario the game presents. She will also be the one to celebrate the wins with you, while preparing for the next game.
Alexandra is a proven industry leader with 10+ years of experience in corporate innovation and R&D for brands including Lululemon, Canada Goose, Adidas and Blackberry. Alexandra has a track record for driving the delivery of industry-acclaimed products, services and experiences in the global retail and technical apparel space. With a degree in Materials Engineering, Alexandra applies her unique blend of technical skills and experience to bring innovation to life from vision to launch and beyond. Alexandra has extensive expertise in building innovation teams, spaces, strategies and products tailored to serve an organizations’ vision.
OUR TEAM
The collective behind Playbook for Innovation is made up of a network of diverse, passionate and seasoned innovation experts who thrive on tackling big challenges in the world.
Calling all innovators! We are continuously building our team of innovation practitioners to help us make an impact. Get in touch to join the innovation collective!